Web Analytics Solutions: Compare and Select
Two useful links if you are in the market for web analytics solutions.
Pat McCarthy has put together a great summary of all the major web analytics solutions (both free and paid) available in the market. The list includes all the usual suspects and some niche solutions as well.
Avinash in his insightful post recommends a radical process of choosing a web analytics solution for companies. Instead of following a major requirement gathering exercise followed by an RFP, he recommends implementing a free tool, deepening the analytics skill set in the organization, fixing the internal data capture issues before starting the RFP process.
Incidentally, Google Analytics (which is free) is the solution of choice for the websites of the most of the current Presidential candidates websites.
I just posted on Conversion Rater that we’d like to be included in the discussion of freebies. Check us out at http://myrt.auriq.com to see for yourself how we match up. We’re totally free, so I’m not selling anything here. Just asking people to take a look.
Comment by Chad — March 14, 2007 @ 4:19 pm
If you’re looking at Omniture or WebSideStory, this whitepaper might also be of use: http://www.semphonic.com/resources/wpaper_009.pdf
Comment by David Libby — March 14, 2007 @ 5:13 pm
Chad, David
Thanks for the additional pointers
Amaresh
Comment by Amaresh — March 19, 2007 @ 7:31 am
[…] This analysis helps to set the baseline for content consumption at the highest level and informs about the needs of the online visitor to the website. If your website uses any web analytics tool, it should be pretty simple to create the above graph. […]
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